Will Jones

Lifelong tinkerer and reformed geologist Will Jones has been playing with bikes for years. He owns a sizeable collection of self-built rides, from a vintage tandem through to modern road and creates custom builds through his business, Zetland Cycles.

Having worked on a wide variety of bikes, Will appreciates practical and innovative design choices, especially those that don’t necessarily follow received wisdom.

When he’s not got tools in hand he can usually be found slightly lost somewhere in the Lake District on his beloved 30 year old Specialized Rockhopper, wondering when to break out the flask of coffee.

Instagram: @zetlandcycles

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