Sign up for our newsletter


Join now: Celebrate our 100th issue with the Cyclist x dhb 100km Challenge

Cyclist magazine
6 Apr 2020

You’ve got two weeks to join the 70,000 other participants and complete the Cyclist x dhb 100km Challenge

The Cyclist x dhb 100km Challenge has now started, meaning you've got two weeks to ride 100km and unlock some amazing offers on Cyclist and dhb products.

Sign up for now for the Cyclist x dhb 100 Challenge and join the 69,781 (and counting!) people who have already entered.

Celebrate 100 issues of Cyclist with 70,000 other riders

Our print magazine is 100 issues old! To celebrate, we’re challenging readers to ride 100 kilometres before Sunday 19th April. Obviously, current conditions have made this a little harder, but whether you do it outside by yourself over several short, local rides, or stay in and keep the pedals turning on a turbo trainer, each kilometre counts the same.

Manage to rack up a metric century over the next two weeks and you’ll earn both a Cyclist x dhb 100km Challenge Strava badge, plus a load of money off Cyclist and dhb products.

Ride 100km or more indoors or outdoors (or a mixture of both) over the next two weeks (6th-19th April) and you’ll unlock:

  • Six issues of Cyclist magazine in print and digital for just £10 (RRP £65.88)
  • A free digital download of Cyclist Off-Road issue 2
  • 25% off dhb Aeron kit, valid on any order over £150 at

Running for a fortnight between 6th and 19th April, you’ve got 14 days to get your kilometres in.

Snap some photographic proof of your endeavours along the way and tag them #cyclistdhb100 on Instagram or Facebook and you’ll have a further opportunity to win swag including: jerseys, bibs, socks, glasses, mugs, books and a host of other Cyclist and dhb kit.

So far, an enormous 69,781 participants have signed up. While it’s important to stay healthy and active at the moment, remember social-distancing means it’s solo-riding only. Or collect virtual kilometres on a static trainer.

Either way, manage the full 100km and you’ll be in top condition once lockdown is over - plus you’ll have plenty of Cyclist content to keep you amused in the meantime.

More details on Strava:

Read more about: