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In the Drops: Bollé, Early Majority, Lead Out, Beryl Burton and an ultra marathon

All the good stuff from the world of cycling plus some extra special guests

Emma Cole
15 Jul 2022

The world of cycling has been set alight this week with Tadej Pogačar finally meeting his match in the form of the 11km Col du Granon climb and Tom Pidcock’s maiden stage victory atop the iconic Alpe d’Huez.

We have the best bits of each stage all in some stunning galleries for you to enjoy:

We also interviewed Neilson Powless on the rest day and for all the cycling fashionistas we ranked the best yellow jersey looks.

Cycling gear has also been making headlines with the launch of the 8th generation disc brake-only Basso Diamante and the Brompton Electric P Line, the brand's lightest folding electric bike yet. 

But most importantly, and just before we get right to it, issue 129 of Cyclist Magazine is now on sale so go grab a copy of the greatest print mag in cycling. In my humble opinion.

Products included in our weekly round-up are independently selected by our editorial team. Cyclist may earn an affiliate commission if you make a purchase through a retailer link. Learn more.

Bollé C-Shifter sunglasses

National sunglasses day was on 27th June, and whilst it may have passed me, and probably most other people by, there is no doubt that a good pair of sunglasses is cause for celebration.

The recently launched Bollé C-Shifter sunnies are in my view worth a beer or five.

Pictured here in titanium matt, this model features the brand’s high contrast lens that it calls Volt.

According to Bollé, Volt offers 100% UV protection, 30% colour enhancement, and increased depth perception.

Featuring a half rim shield which allows for good ventilation, the frame is lightweight, and has an adjustable nose piece and temple tips which offer a comfortably fit.

So far I have found these sunglasses to be brilliant. They stay on my face.

I even took them on a 50km trail ultra marathon last Saturday and they performed magnificently. Very impressed.

  • Buy now from Bolle (£145)

Lead Out! mini bar bag

All the way from LA, California comes Lead Out! A brand whose exclamation mark might irritate any proof-reader, but whose products many a cyclist may enjoy.

The mini handlebar bag in particular is a real highlight. It is a small, but perfectly formed accessory which offers a plentiful 1.3 litres of storage.

It is water-resistant with an environmentally Friendly C0 DWR coating.

With three easy to use straps, the bag is simple to attach and detach from handlebars and has a neat retroreflective stripe for visibility.

It also comes in six different colours and it’s very keenly priced.

  • Buy now from Lead Out! (£34)

Early Majority shell and windbreaker

Early Majority is a fairly new brand which offers versatile cycling apparel with a difference.

All of Early Majority’s collection is designed to function as part of a layering system, aiming to offer seamless transitions between work, social and sport.

The idea is you can wear it for the ride to work, in a bar and even at an art gallery, without the need to bring a different set of clothes.

The Early Majority shell pictured here is fully seam-taped waterproof and windproof, made from 100% recycled Pertex.

The shell has a removable double zip front panel for either a close or loose fit, and there is a removable ‘snorkel hood’, which can be worn multiple ways.

But my favourite bit is the detachable bum bag (that’s a fanny pack for our North American readers).

Practical and cool, the bum bag makes it really hard to lose things – something I am very good at – because everything is literally right in front of you and attached.

Why isn’t it offered on more jackets, I find myself pondering?

Next up is the Early Majority windbreaker. It’s ultra-lightweight and easily packs into its front pocket with a reversible zip and reflective carry strap.

It feels incredibly soft and smooth for a windbreaker and has underarm mesh panelling for added breathability.

If you thought the clothing was quirky, now comes the really unusual part.

Early Majority operates with a membership model, with lifetime membership costing £358 and comes with perks like early access, free shipping… and significantly cheaper member prices (see below!)

And then it gets weirder…

Members receive an all-black, NFT-enabled badge to wear on their garments. I’ll just leave that there.


  • £1,082 for non-members
  • £676 for members


Great British Gravel Rides by Markus Stitz

Cycling through Great Britain in summer is without a doubt one of life’s great joys.

And renowned Edinburgh-based filmmaker, route designer and writer Markus Stitz has produced his first solo book which is a a collection of 25 stunning gravel routes, which celebrates the finest trails.

Great British Gravel Rides explores the very best gravel cycling across England, Wales and Scotland, as told and explored by passionate gravel cyclists, such as Mark Beaumont and Jenny Graham.

This is a book which will make you want to get outside and ride the trails for yourself.

Downloadable GPX files are also included.

What we’re into this week: Beryl: In search of Britain’s Greatest Athlete and an ultra marathon

What a woman. Beryl’s is a story which needs to be told.

Written by Telegraph journalist Jeremy Wilson, this book explores how Beryl Burton dominated her sport as much as Eddy Merckx, yet is largely unknown despite her epic achievements. It highlights her invincibility at time-trials, her incredible records and how she beat a lot of men. 

I won’t say too much because everyone should read it but her story is an emotional rollercoaster. It is tinged with great sadness particularly from Beryl’s brother, but also great joy particularly when Beryl beats her male rival in a record breaking time-trial.

I couldn’t put this down, it is real page turner, but above all incredibly inspiring.

Whatever challenges you have coming up, whether they be cycling related or not, I am certain that channelling just a stroke of Beryl Burton’s perseverance and determination will set you in good stead for what you want to achieve.

And that’s exactly what I did last weekend…

Race to the Stones 50km ultra trail marathon

I ran 50km from Lewknor to Wantage along the stunning Ridgeway, a glorious trail often described as Britain’s oldest road.

It was epic and quite possibly the best 5 hours and 48 minutes of my life.

Of course, it was not without its challenges, and honestly when I lined up on the start line I had no idea if I was going to make it to the finish or not. It really is incredible what the body and mind can do.

Most importantly, I met some incredible people along the way who had come from all over just to run this route. Everyone was so friendly and kind, and many shared their ultra marathon wisdom with me.

I crossed the finish line feeling beyond elated, somewhat overwhelmed and very relieved, but most of all humbled by incredible way the run had brought everyone together.

Sport really is unbeatable.