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£149 million contributed to London economy by cycling events since 2012

Josh Cunningham
29 Jul 2016

Events such as Tour de France, Tour of Britain and Prudential Ride London credited with contributions.

London & Partners, the official promotional company to the Mayor, has announced that events such as the Tour de France, Tour of Britain and UCI Track Cycling World Championships and World Cups, have contributed £149 million to London's economy since the 2012 Olympic and Paralympic Games. 

'Since the 2012 Olympic and Paralympic Games London has secured some of the best must-see global sporting events,' said Head of Major Events at London & Partners, Iain Edmondson. 'The city is recognised around the world as a fantastic destination for major events. These events are a big draw for UK and international visitors who come to watch sporting superstars on the world stage, which has helped boost London’s economy by billions of pounds.' 

As well as the aforementioned events, the Prudential Ride London, with its 300,000 spectators and participants, has played a major part in this monetary generation, with £53 million coming in since event's inception in 2013. 

'Prudential RideLondon has become a true celebration of cycling at all levels,' said UCI President Brian Cookson. 'It is a very attractive race for professional riders, both men and women, but also the perfect occasion for everyone to take to their bikes, no matter their age or level of fitness. The Lee Valley VeloPark is another example of the great legacy of London 2012, and I was very proud to come back to the velodrome as UCI President at the beginning of the year for the 2016 UCI Track Cycling World Championships.'

 

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