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Rio Olympics and the controversial rule 40

Dorset cycling olympic rings
Cyclist magazine
28 Jul 2016

No retweeting by Rapha, good luck messages from Sidi, or else, for Chris Froome at Rio - or the effects of rule 40 could be felt.

The controversial rule 40 on the Olympic Charter is causing a bit of a stir among athletes in the run up the the Olympics due to its inflammatory nature, and the potential implications athletes face if they break it. 

'Except as permitted by the IOC Executive Board, no competitor, team official or other team personnel who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games,' reads the rule. It effectively means any association athletes may have with unofficial Olympic sponsors must be broken during the Games, between 27th July and 24th August. 

Guidelines for those it concerns on the Team GB website explain in full, but its written and pictoral guides for what is and isn't allowed is an interesting digest for anyone with its insight into the potential pitfalls, for example word placement in statements, time of 'Retweets', or whether or not there is an implied association with the Olympics. 

It's a minefield for athletes and sponsors alike, and one that we hope that no cyclists competing for the national team of a certain country (wink wink), are caught up in in their pursuit of one of three metallic discs at any sporting events this summer. 

The full banned list of words is:

  • 2016
  • Rio/Rio de Janeiro
  • Gold
  • Silver
  • Bronze
  • Medal
  • Effort
  • Performance
  • Challenge
  • Summer
  • Games
  • Sponsors
  • Victory
  • Olympian

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