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Strava looks to increase safety with 'Beacon' feature

Josh Cunningham
4 Aug 2016

Strava is set to add 'Beacon' to its Premium package, which aims to share a real-time location with selected contacts.

Strava has introduced a new safety feature, which will be available to its Premium members, that allows athletes to share their real-time location information with selected safety contacts. The thinking is that it will offer these contacts - be it friends, family or otherwise - some peace of mind while the athlete is out riding. 

'Every athlete wants to be safe, and we felt we could help,' says Aaron Forth, Strava's Chief Product Offer. 'We're so proud to introduce Beacon, not only because our community and their loved ones have been asking for it, but also because Beacon adds a new dimension to Strava Premium. Whether you are training regularly, commuting back and forth, or heading out for the occasional workout, we're confident that all types of athletes will find Beacon valuable.'

The Beacon feature, whichh is available to use on both iPhone and Android, sends a text message containing a URL to the specified contacts, which will tell the contact where the athlete is on the ride, enabling them to deduce whether they are 'ok' or not.

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