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Look becomes title sponsor of the Marmotte

Josh Cunningham
9 Feb 2017

New partnership for the newly-titled Look Marmotte Granfondo Series

Look Cycle, known primarily in the cycling industry for its pedals and bikes, has put its name to one of the biggest Granfondo series in the world. 

The Marmotte Granfondo series, which has been running since 1982, is organised by Golazo, a Belgium-based sports event company, and consists of three events: The Marmotte Alps, Marmotte Pyrenees and Marmotte Hochkonig in Austria. 

Look takes exclusive sponsorship of all three events, which are due to be held on 2nd July, 27th August and 17th June respectively.

'We are delighted to welcome more than 10,000 passionate and experienced athletes, pushing their limits to climb the legendary mountains of the LOOK Marmotte Granfondo Series,' said Federico Musi, CEO of Look.

'In our workshops, our engineers and craftsmen develop and create unique products for all athletes, whether amateur or professional. The Look Marmotte Alps will be the perfect venue for our 2018 product launch. It will be amazing to enjoy such legendary settings: the Glandon, Télégraphe, Galibier, Lautaret and even the mythical climb of Alpe d'Huez.'

'Look and Marmotte Granfondo are a perfect match,' said Christophe Impens, international cycling director at Golazo. 'Both are strong, French brands with an international appeal. As such we are very proud that Look wishes to link up with the Look Marmotte Granfondo Series.'

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