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Madison Genesis unveil 2017 team kit

Josh Cunningham
21 Feb 2017

British Continental team reveal their 2017 kit, kept in-house and made by clothing brand Madison

Madison Genesis have released a sneaky preview of their 2017 team kit, ahead of the team's official launch on 4th March.

This year will be the sixth year of existance for Madison Genesis since their maiden season in 2012, and in that period the team has established itself as one of the mainstays of elite level racing in the UK, regularly participating in events like the Tour of Britain and Prudential Ride London, as well as National Trophy races. 

As it has been since 2012, the team's kit will be supplied by title sponsor Madison, from the clothing manufacturing arm of this UK cycling distributor. Included in the selection of team apparel will be the RoadRace Premio Team Jacket, Team SS Jersey and Team Bib-shorts, which have all been updated based upon feedback given from the riders.

'Since I joined the team in 2015, the team has always had an input into products made from Madison Clothing, from completely new pieces to small tweaks and changes,' says team rider Matt Cronshaw. 'I've always had an interest in design, so I jumped at the chance to spend an intensive couple of days fine-tuning the pieces that we race in. Combining our race and training clothing needs as professionals with the design team’s knowledge of fabrics and construction methods has made it possible to make some great steps towards the perfect cycling apparel.'

'We work really closely with all of the Madison Genesis boys,' said Russell Whitaker, senior brand manager at Madison Clothing. 'They’re an invaluable asset for us that offer constant feedback on the kit which we use to perfect clothing across the range, ensuring that consumers can buy clothing every bit as good as the kit the pros use. We’re really happy with the new Madison Genesis team kit and can’t wait to see the guys riding it in 2017.'

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