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Velo Birmingham 2019 sportive route announced

Details revealed for the closed-road sportive on Sunday 12th May

The Velo Birmingham and Midlands 100-mile closed-road sportive returns in early summer 2019, taking 17,000 riders around an improved route that takes in two of the Midlands' major cities.  

Taking place on Sunday 12th May, Velo Birmingham and Midlands has updated its course, still starting in Birmingham city centre but now also passing through nearby Coventry, the 2019 European city of Sport, home to Coventry City Football Club and Wasps Rugby. 

The passage of Coventry comes at the halfway point, even taking on some of the city's cobbled streets outside its famous Cathedral, giving riders that one-day Classics feeling a month after the pros do their thing in northern France and Belgium.

The rest of the route is largely void of any major uphill tests, instead navigating the undulating terrain of the Warwickshire countryside through quaint and quiet villages.

Further details regarding the 100-mile route can be found here. Entries are expected to be in high demand with general admission limited and yet to go on sale. Alternatively, riders can secure entry through one of the sportive's official charities or via its Business 100 challenge. 

Velo Birmingham and Midlands is set to slot in as one of the UK's largest mass-participation cycle sportives, bested only by the Prudential RideLondon 100. This comes in a time when sportive events have found it difficult to survive financially, most notably through the ending of the Velothon Wales, yet local politicians in Birmingham hope that next May's ride could boost the local economy.

The route has been welcomed among all quarters with a partnership agreed between Birmingham and Coventry City Councils, Warwickshire County Council and Dudley, Solihull and Sandwell Borough Councils with lead Birmingham city councillor, Ian Ward, commenting on the benefits of hosting a major cycling event.

'Birmingham has a proud history of hosting top national and international events and Vélo Birmingham & Midlands is a fantastic addition to our annual sporting calendar. We look forward to welcoming 17,000 cyclists in May – the chance to ride through our city streets and beautiful countryside is an opportunity not to be missed,' said Ward.

'This high-profile event will boost the regional economy, raise a huge amount of money for a wide range of charities and inspire people of all ages and abilities to take up cycling, whether for competitive sport, recreation or as a more environmentally friendly way to travel around our city.'

This agreement between councils for a major closed-road sportive contrasts actions around Velo Birmingham's sister event, Velo South which was due to take place in Sussex last September. 

Before the event was cancelled due to adverse weather conditions, local campaigners claimed that road closures had been announced without adequate permission or prior warning with some even threatening legal action. 

Page 1 of 2Velo Birmingham 2019 sportive route announced

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Page 1 of 2Velo Birmingham 2019 sportive route announced