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Velo Birmingham 2019 sportive route announced

Details revealed for the closed-road sportive on Sunday 12th May

The route details for the 100-mile closed-road sportive, Velo Birmingham, have been announced, with the course starting on Broad Street in the city centre, before taking in surrounding Herefordshire, Worcestershire and Staffordshire.  

15,000 riders are expected to be on the startline on the 24th September, and will head out of Birmingham towards Halesowen and the first 'Rider Pit Stop'. From there the course goes to Bewdley on the River Severn, tackles the first KOM, the Stafford Bank climb, before heading to the Malvern Hills and the second pit stop.

The final run-in is a mostly flat route back to Birmingham, apart from the St.Kenelm's pass at mile 85, which is the second official KOM climb and last test of the day before the finish back at the Barclaycard Arena. 

'This route has been a long time in planning and we are delighted to be able to finally unveil it,' said Jon Ridgeon, Executive Chairman of organisers CSM Active. 'We believe it shows off the very best of Birmingham and the West Midlands and we are confident participants are going to be blown away with how spectacular the route is.

'I would like to take this opportunity to thank Birmingham City Council, Herefordshire Council, Staffordshire County Council, Worcestershire County Council, Sandwell Metropolitan Borough Council and Dudley Metropolitan Borough Council for being so supportive of the event and facilitating the necessary road closures.'

The event sold out within days of tickets going on sale, but Velo Birmingham say that tickets are still available through their charity partners - Alzheimer’s Society, Cure Leukaemia, NSPCC and Queen Elizabeth Hospital Birmingham - and through the corporate package, the 'Business 100'. 

Full route overview

0-25 MILES: Upon crossing the start line on Broad Street, riders will exit the city centre of Birmingham via Hagley Road, enabling them to get in a group right from the off and find a comfortable pace as they settle into the ride. The miles will fly by as riders make their way through Halesowen and Stourbridge and before long riders will approach the first Rider Pit Stop, providing them with an opportunity to have a breather, re-hydrate and stock up on some energy products. Up next, it’s the picturesque village of Bewdley – an attractive Georgian town that sits directly upon the River Severn. This is the first in a long line of beautiful locations riders will pass through as they complete their epic 100 mile journey.

25-50 MILES: Upon leaving Bewdley, riders will briefly hug the River Severn before getting their first taste of the sprawling countryside that characterises so much of the route. At mile 30, riders will encounter the official King & Queen of the Mountain climb – the notorious Stanford Bank. At just under a mile long with an average gradient of 8%, this is a challenging climb and will test even the most experienced of riders. Upon completion of the KOM challenge riders’ legs will be aching, but their spirits will be lifted by the panoramic views across the spectacular Worcestershire, Herefordshire and Staffordshire countryside. They can now look forward to some exhilarating descents as they make their way towards the second Rider Pit Stop and then the beautiful, unspoilt market town of Bromyard.

50-75 MILES: Despite the absence of any major climbs, the third quarter of the route is characterised by undulating country roads, enabling riders to tick off the miles as they appreciate the beautiful scenery that surrounds them. The highlight is undoubtedly the Anglo-Saxon settlement of Clifton-upon-Thame, a village and civil parish in the Malvern Hills district of Worcestershire. Upon leaving Clifton-upon-Thame riders will enjoy a thrilling descent into Martley before making their way towards the penultimate Rider Pit Stop of the day.  

75-100 MILES: Despite starting off relatively flat as riders make their way through the quaint village of Belbroughton – home of the famous Scarecrow Festival - the elevation soon kicks up as they approach the infamous St Kenelm’s pass. At 1.5 miles with an average of 5.2% (max of 10% in some places), this climb certainly packs a punch. When riders reach the top they will be able to re-fuel at our fourth and final feed station ready for one final push towards the finish line located on Broad Street. Upon crossing the finish line, riders will be directed into the iconic Barclaycard Arena where they will be able to celebrate their amazing achievement with fellow riders, friends and family.

Page 2 of 2Velo Birmingham Sportive 2017

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Page 2 of 2Velo Birmingham Sportive 2017