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dhb launches three ranges of kit for Spring/Summer 2017

Cyclist magazine
24 Mar 2017

Aeron, Blok and Classic all feature in the dhb SS17 collection

dhb has updated and expanded its men's and women's kit offerings for this Spring and Summer. The cycling kit has been launched in three ranges, from the performance kit of Aeron, through the bold colours of Blok, to the all day comfort of the Classic clothing.

The Aeron offering is the brand's focus as it pitches this kit at the high end performance market. The kit is an evolution on the previous Aeron range, and dhb claims this range will help riders 'reach peak performance in the saddle this summer.'

The dhb Aeron Speed Jersey is the lead product, and is being pitched at those keen on speed and aerodynamics. In which case, it would also be applicable to racing but most racers are likely to do so in team/club kit.

The Blok range is a bit more fun and will definitely turn heads, as is dhb's intention. The standout prints and bright colours are a refreshing trend in the sea of black kit and single colour jerseys.

The final part of the updated collection are the garments from the Classic range. Harking back to dhb's origin of low cost reliability, this kit covers everything from jersey and bibs to rain jacket and socks.

All three ranges can be viewed in full on Wiggle.

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