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Tour de France organiser acquires Fred Whitton Challenge

Cyclist magazine
28 Apr 2017

Lake District sportive to be run by Human Race, a subsidiary of Tour organiser ASO

The Fred Whitton Challenge, one of the UK's most infamous sportives, has been taken over by Human Race, which is a subsidiary of Tour de France owner and organiser, the Amaury Sports Organisation (ASO). 

The event has been organised by the Steering Group and Lakes Road Club since its inception in 1999, and has a rough annual start list of around 2,500 riders, but the team have now decided to pass over the reigns. 

ASO is one of the biggest names in cycling, organising races like the Tour de France, Paris-Roubaix, La Vuelta Espana and l'Etape du Tour. Human Race meanwhile deliver sportives such as the Dragon Ride and Tour de Yorkshire ride in the UK.

'Myself, the Steering Group and the Lake Road Club are excited that the future of the Challenge has been secured for years to come,' said Paul Loftus, MBE President of the Fred Whitton Challenge. 'We feel that in teaming up with Human Race we have a partner that will respect the ideals that we have achieve over the years with the event, and that we can still now raise money for all the charity’s that we have successfully supported in the past.'

Never in our wildest dreams did we think that we would be in this position today were we would have to ballot riders for places in the event, and that the organisers of Le Tour De France are aware of our event in Cumbria. Fred would be smiling and would probably have used his famous phrase, "A Good Effort".

A big thank you should go to all the sponsors that have generously supported us over the years, and the fantastic help we receive from our large band of volunteers, without them it would never happen.'

Nick Rusling, CEO of Human Race, said: 'We’ve been involved with many superb sportives over the years but none with as much personality and love behind the scenes as the Fred Whitton Challenge. Anyone who calls themselves a rider, or who loves a great adventure and challenge on two wheels should do this event.'

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