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Strava expands its social aspect with athlete posts

Joseph Delves
2 May 2017

Socially inclined athletes will be able to share pictures and stories via the network from later this summer

Strava is adding elements that'll allow its users to communicate with each other in ways more traditionally associated with social networks like Facebook. So far 36 of its sponsored athletes will be able to post 'stories, photos, questions, gear tips, race reports, recommendations and workouts' along with details of their activities.

Regular users will also be able to access the enhanced functionality later this summer.

'Strava is a place where athletes come to connect with each other, share their experiences and learn from one another,' explained Aaron Forth, Chief Product Officer at Strava.

'Until now, those connections have been based entirely on athletic activities. Our opportunity is to help athletes have conversations beyond their daily activities, sharing everything from favourite gear to injury recovery tips to travel recommendations.

'To open up those conversations, we’re introducing the ability for members to post new types of content.'

The move is part of Strava’s strategy to expand its network to become a one-stop shop, covering every element of athletic activity. Although Strava doesn't release data on how many users have signed up for the service, estimates tend to suggest around 10 million active accounts.

So while they’ve still a way to go until they catch up with Facebook’s 1.86 billion regular users, they’re clearly keen to carve out a unique sports-based niche within the social media landscape.

Initially released in 2009 as an app allowing users to log their athletic achievements and compete with each other over user defined geographical 'segments' the brand has long touted itself as 'the social network for athletes.'

Having grown massively since then Strava has branched out into data analytics with Strava Metro, which provides 'anonymised and aggregated data' to departments of transportation and city planning groups to 'improve infrastructure for cyclists and pedestrians.'

Their latest move suggests a desire to further expand the brand’s offering.

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