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Fabian Cancellara joins Gore Bike Wear as product ambassador

Recently retired pro is now the global brand ambassador for Gore Bike Wear

Former pro and Classics master Fabian Cancellara has found a new job becoming a global brand ambassador for Gore Bike Wear. The current Olympic Time Trial Champion hung up his wheels after taking gold in Rio at the age of 35.

Cancellara has been brought on board by Gore to assist with product development as he 'wants to concentrate on a few select projects.'

The Swiss multiple World Champion time triallist says that the link-up is perfect for him because of their common approach to the 'highest demands on quality.'

He added, 'even in my professional career, I was always the first person wanting to test new prototypes in order to develop products further and to get the most out of them.’

Gore will start rolling out Cancellara at events over the coming months and he will then be the main face of the brand in 2018.

The brand says it is being selective with where it sends its new recruit, so it will be interesting to see where they choose as suitable events.

Fabian Cancellara's Strava challenge

To mark the new ambassadorial signing, Gore and Cancellara are launching a challenge on Strava.

More information about this can be found at goreapparel.com later this month.

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