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Passoni and Ashmei team up for new clothing collection

Two premium brands join forces for a new clothing line, which will be showcased at a pop-up store in London's Soho

Josh Cunningham
12 May 2017

Passoni bikes and the clothing brand Ashmei are joining forces for a new capsule collection of riding gear, which will be launched at a pop-up store in London's Soho. 

'Passoni and ashmei strike a harmonious union, fusing the best of high performance British design with bespoke Italian craftsmanship and rigorous attention to detail,' said the duo about their new partnership.

The six-piece collection consists of jerseys, a softshell jacket, bib shorts and a merino T-shirt.

Located in Ham Yard, the store will be showcasing the new apparel until 19th May. Opening hours during the week will be 11am-8pm, Saturday 11am – 7pm and Sunday from 12noon – 6pm.

The capsule collection is available to buy at the pop-up store, or via the Passoni website.

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