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Free2Cycle: Paying for your bike through pedal power

Josh Cunningham
25 May 2017

Innovative new scheme aims to reward employees with a free bike in return for commute miles

Free2Cycle is a brand new cycling initiative that is aiming to revolutionise the way these initiatives are approached, rewarding employees for the mileage that they complete when commuting over a period of time. 

Under the Free2Cycle scheme, employees are required to set a 'personal mileage pledge', and based upon the number they are offered a free bike of their choice, which is ordered to an authorised retailer and picked up by the employee. 

A maximum value of £1,750 has been set for bikes funded by pedal power alone, but employees will be free to make an optional contribution that can lift the bike value to £2,750 - which is more than enough for a swish machine. 

'After that, it's down to the employee to earn the bicycle they have chosen by cycling the pledged mileage to and from work,' says Eric G Criag, CEO of Free2Cycle, 'effectively paying for the bike through pedal power.'

So how does the bike get paid for? 

The employer is obliged to pay 20p per cycle commuted mile achieved by their employee. 

'Typically this is likely to equate to a cost of £20 to £30 per month with a tenfold benefit being realistically achieved by many employers as a result of increased productivity, reduced sick days, decreased late arrivals, reduced parking costs and other benefits,' says Craig.

Free2Cycle is placing a lot of reliance on the employer with its model, but maintains that the long-term benefits will far outweigh the costs of the bike, citing data from the National Institute for Health and Care Excellence that says active workers take 27% fewer sick days. 

It also cites HR Magazine figures showing that 33% of employers say cyclists are more productive at work, while 89% describe those who cycle to be more energised throughout the day.

'Encouraging staff to make these savings shows that they are valued, which boosts morale within the workplace,' says Free2Cycle. 'This in turn leads to higher engagement and results in an increase in general productivity.'


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