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Inaugural Hammer Series to be streamed live on social media

Youtube and Facebook to play digital hosts to Hammer Sportzone Limburg, 2nd-4th June

Josh Cunningham
25 May 2017

The inaugural Hammer Series event, Hammer Sportzone Limburg, will be streamed live on Facebook and Youtube as it plays out on the roads of Holland from Friday 2nd June to Sunday 4th June. 

16 teams in squads of seven riders will battle it out over the three-day race, which includes three events - the Hammer Climb, Hammer Sprint, and Hammer Race - that requires teams to select five riders from their squad for each. 

With its new take on team-orientated racing, and climatic team time trial-esque Hammer Chase, the Hammer Series will be a highly anticipated event, and with the news of its broadcast on social media, fans not able to attend will now be able to watch it for free. 

'Delivering the broadcast via Facebook Live is a fantastic way of making the Hammer Series accessible to millions more people across the world wherever they may be,' says Robbie McEwen, the 12-time Tour de France stage winner who will host the coverage. 

'They can watch at home or on mobile devices live or watch a replay anytime they like. I think social media platforms like Facebook Live are a big part of the future of sports broadcasting.'

Stefan Küng, who will be riding the first Hammer Series event for his BMC Racing Team, said: 'Of course the greatest place to watch a cycling race is from the sidelines but with cycling being a truly global sport, this isn’t possible for the majority of fans. As a result, the ability to watch a cycling race from anywhere in the world is so important.

'Broadcasting the entire three days of the Hammer Series on Facebook live is a huge step forward. To think that any fan will be able to log into Facebook and watch the race, for free, no matter where they are, will put cycling fans at the forefront of the action. I think the reaction will be huge.'

The Hammer Series can be viewed live on the event's facebook page here:

Or on the following networks:


Denmark – TV2

Germany – Sport 1

Greece – Action 24

Italy – Bike Channel

Netherlands – NOS, L1

Turkey – NTV Spor

UK – Bike Channel

Pan-Europe – Eurosport 2 (highlights) and Eurosport Player (live)


China – Various internet portals

Hong Kong – i-Cable/TVB/PCCW

Japan – J Sports

Malaysia/Brunei – Astro

Singapore – Starhub

Taiwan – Sportcast/Eleven

Thailand – Truevision

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