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Record numbers of Brits tuned in to the Giro d'Italia during May

Joseph Delves
1 Jun 2017

Cycling on the telly proves to be a big draw, even without a terrestrial broadcaster

Despite a lack of free to watch live coverage the recent Giro d'Italia pulled in a larger than ever UK audience. Between its two UK broadcasters, Eurosport and Quest, coverage of the 100th Giro d’Italia reached a record 3.8m viewers.

The fact that the only way to watch the race live in the UK was with a Eurosport subscription, or illegally on a pop up ridden pirate stream, doesn't seem to have deterred British fans.

That’s probably because to subscribe to Eurosport currently costs a pretty reasonable £4.99 a month, not too steep of a price to avoid being hassled by hot babes looking to date men in your area.

Free to view channel Quest also provided daily highlights shows, which too pulled in significant numbers of daily viewers.

‘We’re delighted that our coverage of the first Grand Tour of the year has proved so popular with fans across Europe.

'We aired 40% more live coverage of the Giro this year compared to 2016, which means we have more viewers watching on a daily basis, and for longer.

'We’ve invested in local production and fans clearly appreciate dedicated coverage which tells more of the cycling stories that matter to them,’ said Eurosport CEO Peter Hutton.

The upcoming Tour de France gets underway in Dusseldorf on 1st July, with Chris Froome looking to retain his yellow jersey from last year.

Viewers in the UK will be able to choose between ITV and Eurosport to get their daily fix of Tour coverage.

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