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Tour de France audience numbers jump thanks to full stage coverage

Joe Robinson
27 Jul 2017

Tour TV viewing ratings on the rise, hitting record peaks

After its first year of being broadcast in full, the Tour de France has seen audience figures jump, with a record peak audience of 7.3million television viewers watching stage 21 on the Champs-Élysées.

With 105 hours of live coverage, 25 hours more than 2016, the Tour enjoyed a 38.4% share of audience in France, its best figures since 2013. 

This rise in popularity was mirrored across Europe with Eurosport reporting a 10% jump in ratings across the continent. 

An average of 785,000 watched each stage on Eurosport, with year-on-year growth experienced in Spain, Italy and Germany. Eurosport particularly profited from the Grand Depart in Düsseldorf with a 37% rise in viewings in Germany.

The 2017 Tour was also the most watched edition in Spain since 2009 - when Spaniard Alberto Contador took his last overall victory. 

As well as the general rise in audience, stage 13 from Saint-Girons to Foix saw the highest average peak viewers since Chris Froome's 2013 stage win to Mont Ventoux. An average of 1.2 million tuned in to watch Warren Barguil become the first French rider to win on Bastille Day since 2005. 

This year's Tour saw Chris Froome (Team Sky) take his fourth title in five years in a tight general classification separated by only 54 seconds from second-placed Rigoberto Uran. 

With Eurosport having agreed a deal to show every minute of the Tour de France until 2023, CEO Peter Hutton has underlined the broadcaster's ambition to constantly improve their coverage.

'We have been overwhelmed by the number of messages from fans across the continent praising our coverage of this year’s Tour de France and these figures are testament to those sentiments.' said Hutton

'With every minute of every Tour de France now confirmed on Eurosport screens for the next six years, we are all excited by the challenge to further improve our coverage of one of the most compelling events on the worldwide sporting calendar.'