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Tour of Britain to broadcast in full on ITV4

Joe Robinson
23 Aug 2017

After the success of the Tour de France, this year's Tour of Britain will broadcast in full on ITV4

This year, the Tour de France aired in full, with every minute of all 21 stages being broadcast in full and it was great. Over three weeks cycling fans were treated to every mountain, lake and chateau France had to offer. 

It was such a success, that following suit, the OVO Tour of Britain will be shown in full by ITV4 this September. All eight stages will be shown from start to finish starting on Sunday 3rd of September. 

Presentation of the coverage will be provided by Matt Barbet and ex-professional Yanto Barker with commentary not coming from usual stalwarts Ned Boulting and David Millar despite our first guesses. 

The decision to cover the entire Tour of Britain comes as no surprise after success with both the Tour de France and Paris-Roubaix in recent years. With full coverage, spectators are treated to aspects of racing they would not usually see such as the formation of breakaways. 

Additionally, the extended airtime will be a welcome site for the invited British Continental teams who will have ample opportunity to steal the limelight. Furthermore viewers will get to see the picturesque views of Scotland, Wales and England during the week stage race. 

Commercial director of race organisers SweetSpot Alastair Grant noted his excitement to showcase the best of Britain this autumn. 

'It is fantastic news that for the first time viewers on ITV4 will be able to watch every second of the OVO Energy Tour of Britain live, from our start in the heart of Edinburgh to the Cardiff finish, we look forward to providing viewers nationwide with a showcase of the best Britain has to offer this September.'

This year's race is expected to attract an impressive field with Tony Martin (Katusha-Alpecin) and Michal Kwiatkowski (Team Sky) already confirmed. It is also expected that Kwiatkowski's teammate Geraint Thomas and Mark Cavendish (Dimension Data) will be making their returns from injury at the race too. 

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