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A snip at $815,000: The world's most expensive cycling watch

Joe Robinson
2 Nov 2017

Richard Mille and Alain Prost have teamed up to release the world's most expensive cycling watch that comes with a free bike

Have you ever seen a piece of cycling kit and exclaimed 'How much?!' when you see the price tag. I am pretty sure you have. If you haven't, you will now with the Richard Mille RM 70-01 Tourbillon cycling watch, developed with former Formula 1 World Champion Alain Prost.

With only 30 pieces manufactured, of which one has gone to Prost himself, the high-end Swiss watch will set you back a cool US$815,500.

At the price of a reasonably sized townhouse in a leafy London suburb or a one-bedroom studio flat in the city centre, you may be asking why the watch is priced so highly.

In terms of the watch's practical use for cycling, question marks are certainly raised. Its only connection to two wheels being the five-digit 'totalizer' that you have to manually update to keep track of your miles.

The unique, curved shape has been incorporated to sit neatly on the wrist whilst sprinting, something that could be appreciated by existing brand ambassador Mark Cavendish, who already races in a limited edition Richard Mille.

Photo credit:  ©studio puntografico

Do not despair however, as with purchase of the watch you will receive a gift of a free limited edition, made to measure Colnago C60 in matte grey and black.

However, there are most definitely cheaper ways of getting a brand new Colnago.

The price tag comes down to two things, the mechanism and the exclusivity.

The hand-wound tourbillon escapement calibre movement will certainly have added some zeros to the price tag. The remainder of the price was probably then added by its rareness.

With only 30 produced, you can be sure that some cycling-mad billionaires worldwide will see this as a 'must-have' just in time for Christmas.

Richard Mille has definitely not staked his claim as a major player in the sport's watch market but it is certainly interesting as to what can be made into a cycling product.