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RideLondon teams up with Zwift as official training partner

The virtual training platform will allow rides to experience the Surrey Hills ahead of event day

Online virtual training platform Zwift has been brought on board as the official training partner of RideLondon. For those unable to get out into the Surrey Hills before the big day it offers an opportunity to ride climbs such as Leith Hill and Newlands Corner, and take some of the hype out of Box Hill.

The London Map, showing the course of the Prudential RideLondon-Surrey 100 sportive, has been available on Zwift since 2016 and so this partnership is the next logical step.

As a result of the map, the sportive is the only event in the world where riders can take on the route - in their bedroom, garage or hallway - without actually making the trip to the Olympic Park. Or before making the trip to see what's in store for them.

International entries for the 2018 ballot for the real-world sportive have doubled on previous years, something Zwift says can be - at least partially - attributed to its global reach and popularity.

However, the new partnersip between Zwift and RideLondon will bring more than just the maps. Zwift's leading coach Kevin Poulton will deliver structured training plans for participants in all RideLondon mass participation events.

The plans can be followed on Zwift or applied to outdoor cycling. Better still, the plans will be free to download from the Prudential RideLondon website over the coming weeks.

The ballot for entries to the 2018 RideLondon-Surrey 100 and 46 miles sportives closed last week and the results will be published in February.

Once the names of the riders chosen have been revealed, Zwift will host a series of virutal workouts for groups of subscribers.

The idea of this is to allow riders to carry out structured training in groups, but with the safety of all participants in mind let's hope they do a few real-world group rides ahead of the event too.

An advantage of training in a virutal group, however, is that riders can train at their own level and the game will work to keep the group together. Unsurprisingly, it's been shown that people find it more motivating to train in a group.

'We are delighted to have Zwift as our official training partner,' says Hugh Brasher, Event Director, Prudential RideLondon.

'The virtual Prudential RideLondon route on Zwift has already been a huge success with hundreds of thousands of riders from all over the world able to enjoy this amazing route all year round.'

The RideLondon weekend takes place from Friday 27th to Sunday 29th July 2018.

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