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One rider will win height in beer at Tour de Yorkshire

Black Sheep Brewery offers height in beer to first rider to pass sprint point on Stage 4 to Leeds

Joe Robinson
7 Mar 2018

Riders heading to the Tour de Yorkshire in May have been given extra motivation to get into the day's break on Stage 4 from Halifax to Leeds.

That's because Black Sheep Beer, recently announced as the official brewery of the race, will be giving the first rider through the Black Sheep straight on Stage 4 his height in beer.

The sprint point will come 67.5km into the stage on Thorpe Road, Masham, and comes after three classified climbs earlier in the day. That, and the fact that it comes with more than 120km still to ride, makes it highly likely that the bottles of beer will be snapped up by the breakaway.

Handing out beer to a plucky breakaway rider is becoming somewhat of a trend in cycling. At the 2015 Tour of Flanders, Matt Brammeier was the first rider to pass through the 33.6km mark, winning his weight in Stene Molen beer.

Brammeier found out about the beer on offer from former professionals Nico Mattan and Daniel Lloyd, made sure he got into the day's break and then claimed the prize.

Brammeier was fortunate that the unusual prize wasn't widely publicised across the peloton, but Black Sheep Beer's early announcement will reach the attention of plenty of riders in advance and Stage 4's breakaway will no doubt be the most hotly contested of the week.

While this prize is a quirky and clever idea from the Black Sheep Beer team, they will have their fingers crossed that the 6ft 9in Connor Dunne (Aqua Blue Sport) isn't first through the sprint, has that will be a lot of beer.

The Tour de Yorkshire will take place from the 3rd to 5th May with the 2018 race expanding from three days to four.