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Hammer Series to be broadcast live on social media for free

Joe Robinson
27 Apr 2018

Hong Kong and Stavanger join Limburg as series grows in size and reach

Entering into its second year, the Hammer Series is continuing in its quest to become a revolutionary movement in cycling with the announcement that all three events this year will be broadcast in full on social media.

The three day innovative racing format will be broadcast live by Velon and Infront across three different platforms - Facebook, Twitter and DailyMotion. 

This means that viewers from all corners of the world will be able to watch the Hammer Series, unrestricted by location or broadcasting options, while also being able to comment on the events as they happen.

This also opens up the option of watching professional cycling on any device in any place making cycling, arguably, more accessible than ever.

Last year, the Limburg Hammer Series alone drew in 1.4 million viewers on its Facebook platform alone.

This decision to take the Hammer Series onto social media shows yet another step from the team at Velon to bring change to professional cycling.

The collective group of 10 WorldTour teams that run the company already broadcasts live rider at selected races in the calendar.

The Hammer Series has grown since last year, adding two new events with Stavanger, Norway from 25th to 27th May and Hong Kong on the 14th October.

The original Limburg event will take place from 1st to 3rd June.

Its unique format challenges teams of five to three days of racing across varying terrain with the eventual winner not an individual but the team.

It is this fresh outlook on professional cycling that has got the likes of Tim Wellens (Lotto-Soudal) interested in taking part.

'I was there at the first edition of the Hammer Series in Limburg,' Wellens said. 'It’s a spectacular concept which suits me very well: first day sprint, the possibilities for breakaway riders, second day climb, an explosive kind of racing and the chase is a thrilling conclusion to the three days’ racing,' he continued.

'Of course everybody is welcome in Limburg, Stavanger or Hong Kong to watch the race but now the Hammer Series will be streamed live all over the world it’s very important that every cycling fan can follow and enjoy it wherever they live.'

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