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Mavic releases latest limited edition kit, Allure

More red, white and blue from the French company with its latest limited kit

Joe Robinson
15 May 2018

Cycling has gone pink as the 101st Giro d'Italia weaves it way around Italy for three weeks. Bike brands launch special pink frames, component manufactures paint everything pink and pink jerseys are 10 to the dozen.

Yet French bike part giants Mavic has reminded us that the red, white and blue of the Tour de France is never that far away with its latest limited edition range Allure.

The 'Allure' name is used for its double meaning. On one hand is the conventional meaning of flair and style while on the other is the cycling-specific meaning of defining the tempo of a peloton or breakaway.

As with most Mavic special edition kit, it takes the form of the popular, high-end Cosmic range from its jersey down to shoes.

The Pro fit Allure Cosmic jersey, retailing at £105, takes a linear design combining French sailor and 1980s geometrics with the usual four pocket design with meshed sleeves and fast-drying fabrics while the Allure Cosmic bibshorts, £140, come fitted with an Ergo 3D chamois and wide elastic gripper which is alternately coloured on each leg.

The £250 Cosmic limited edition Allure shoes follow the design of the jersey with a predominately blue design with touches of red and white.

Like all other Cosmic shoes, it uses a two dial closing system alongside a full carbon sole.

The true gems in this limited edition kit, as it usually does, is in the cap and socks. 

At £16 for the pair, it may seem steep for socks, but the perfect high cuff and simple striped design make it worth the price, especially when partnered with the matching shoes.

The cap is just as classy, with a design matching that of the jersey that when given the right amount of luft will give any post-ride coffee stop a classically French feel.

The new 'Allure' kit feels as French as a nonchalant shrug of the shoulders or a pointless breakaway and is the perfect reminder that Le Tour is less than two months away.

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