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Eurobike 2018 Part one: Latest products and best highlights

Cyclist magazine
9 Jul 2018

All the best bits of Eurobike 2018 including the best tech, clothing and bikes

Eurobike 2018 is upon us. The annual get-together of the cycling world in Friedrichshafen, Germany, is the biggest bike exhibition in the world and gives brands the opportunity to launch their most innovative and exciting products.

Spread across a gigantic aircraft hanger, 12 halls contain more than 1,500 brands, each with a wealth of new and updated products, meaning that there are literally thousands upon thousands of things to see.

As has been the case for the past few years, Eurobike has caught e-bike fever with an entire hall dedicated to the alternative method of cycling that is sweeping mainland Europe. Also hot on the agenda is gravel and all-road with almost all of the big brands showcasing off-road specific products.

This year, Eurobike also finds itself in the earlier date of July to coincide with the ongoing Tour de France. This means that most of the tech that has been launched at the Tour is also here for us to see in the flesh for the first time.

Our trio of editorial staff, Stu Bowers (Deputy Editor), Sam Challis (Staff Writer) and Joe Robinson (Digital Writer) will be spending the next two days with their fine-tooth combs hunting out all the best products on show.

Look below for what we have found so far and why we think it's pretty cool. Also, be sure to check back later as this page will be updated regularly with new stuff when we get the chance. 

Eurobike 2018: The best bits

Pearl Izumi P.I. Black kit

Pearl Izumi’s P.I. Black range shows off what the brand can do when money is no object. When these garments come to the UK market in spring 2019, the bibshorts will cost approximately £250 and the jersey £200.

Both contain some unique technology - all seams are bonded, not stitched, and despite being summer weight and breathable, this kit is permanently waterproof thanks to Pearl’s proprietary P.I. Dry fabric.

Rotor 1x13 hydraulic drivetrain

Move aside Campagnolo and 12-speed because 13-speed is already here. 

Spanish component manufacturer Rotor has released its own 13-speed hydraulic groupset that is compatible for road, MTB, cyclocross and gravel.

By having 14 speeds, Rotor believes you are close to the 14 ratio combinations of a 2x groupset (although technically 22, overlaps are found within the combinations) and therefore have the perfect selection of gears.

The road cassette ranges from 10 to 36 while the front chainring can be purchased from a 38t upto a 54t. 

Lazer Century helmet

Marking 100 years as a company, Lazer’s new Century design takes cues from both the ventilated Z1 and aero Bullet to land somewhere in the middle of both.

It has a magnetic snap on cover that, depending on orientation, aids ventilation or aerodynamics. It also has an integrated rear light for extra visibility.

HJC Ibex helmet

HJC has only just made its presence known in the cycling world through its sponsorship of WorldTour team Lotto-Fixall but the brand carried a lot of transferable knowledge over from its comprehensive range of motorsports helmets.

The Ibex is HJC’s most ventilated design, so expect to see more than a few on the heads of the Belgian WorldTour team as the Tour heads into the high mountains.

Challenge gravel tyres

Challenge is bringing a wider range of tan-walled goodness to the emerging gravel sector. Designs like the Almanzo and Gravel Grinder come in a number of tread patterns and widths to suit off-road exploits, no matter how knarly they get.

Shimano S-Phyre shoes

Shimano’s popular S-Phyre design has been tweaked. The upper is now sleeker and more perforated to increase ventilation and the heel cup has been reshaped to hold the heel more firmly.

The S-Phyre now also comes in this bright green. Good luck finding kit to match.

Ceramic Speed DrivEn 

No chain, no derailleurs, no problems? The Ceramic Speed DrivEn claims to be 'the world's most efficient drivetrain' with an efficiency rating of 99%. 

The 21-bearing roller pinion drive shaft system provides power transfer from rear to front cog eliminating chain sliding friction and lost watts through cross-chaining.

Poc and Forth commuter wear

It's always refreshing to see a brand developing its commuter gear. Poc has developed Poc and Forth which blends the close-fitting technology of your road cycling gear with technological innovation that will assist you in riding to work all year round.

Among the tech available are these magnetic tabs for front and rear lights. The lights simply stick to the tab and flash white or red depending on whether they are placed on front or rear. 

Tacx Neobike Smart

Tacx has taken the technology from its market-leading Neo Smart and transformed it into a spinning bike that could prove a rival to Wattbike. 

The rear incorporates the realistic feel of the road and power measurements of the Neo Smart while the cockpit includes a pedal-assisted fan that reacts to your cadence, digital screen and electronic shifters to change gear.

This gets rid of the problem of bike compatibility while still replicating the feel of riding. Retail price looks to be around €2,300.

Ridley Noah Fast 

Keeping the disc aero bike trend going, the Ridley Noah Fast is the latest aero-specific frame from the Belgian brand that supplies Lotto-Soudal.

Integration seems key in keeping wind-resistance low, with integrated forks, handlebar, seat post clamp, thru axles and cables. This specific frame has also been built with the new Campagnolo Super Record 12-speed.

3T Strada Due

A bike that is splitting opinions everywhere. The Strada was originally a frame designed with 1x in mind, with no provisions for a front mech.

But after issues with ProContinental team Aqua Blue Sport and the confession that the world 'may not be ready for 1x', 3T has launched the Strada Due with a front mech and traditional 2x drivechain.

Regardless of whether 3T should have gone 2x, we still thnik this bike looks good.

Parlee custom colour lab

While there is nothing new to see in terms of bikes, it is always nice to see a custom paint job, like the ones here on these two Parlee bikes.

Whether a Jackson Pollock-esque paint splatter or a Glam Rock glitter look, Parlee has got the ability to turn your frame into a unique piece of art.

Giro Chrono Expert reflective windjacket

The reflective technology on show from Giro here is pretty phenomenal. 

The flash of an iPhone camera lights this windbreaker up like you're looking through a pair of hi-vis googles ensuring you will be seen by any artificial light when riding at night.

Match it up with Giro's reflective Synthe helmet and Empire shoes and you could be on to a winner.

Look 795 Blade RS

Look has a new aero bike bike here at Eurobike, not that you would noticed, it has been kept pretty quiet.

The big change is up top as Look does away with the fully integrated frame to stem for this more traditional approach. The seatpost has also come away from full integration too.

Needless to say, however, this bike still looks very fast.

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