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Tour de Yorkshire 2018 brings £98m boost to local economy

Joe Robinson
11 Jul 2018

Race viewing figures at an all-time high as event continues to go from strength to strength

The 2018 Tour de Yorkshire boosted the county's economy by £98 million and was watched at the roadside by more than half a million people from outside Yorkshire and abroad. 

Research from race organiser ASO, the local tourist board and broadcasters ITV and Eurosport reveal the four-day race held in May continues to be a massively successful event and a huge boost to Yorkshire's infrastructure. 

In total, the race was watched by 2.6 million people on the roadside, with a further 12.5 million watching the television coverage at home across 20 hours of live coverage, up 128% from 2017.

During Stephane Rossetto's (Cofidis) solo victory into Leeds on the final stage, audience viewing figures peaked at 520,000.

The men's race was eventually won by Olympic road race champion Greg Van Avermaet (BMC Racing) from Eduard Prades of Euskadi-Murias, while the two-day women's event was taken by Megan Guarnier (Boels-Dolmans) ahead of home favourite Dani Rowe (Great Britain).

This influx of spectators was spread across 170 cities, towns and villages throughout Yorkshire with the two races covering a combined 958km. Across this distance, 1,800 volunteers kept the race ticking – even if they found themselves having to avoid wayward Astana team cars in the process.

The Tour de Yorkshire has quickly established itself as the premier professional cycling race in the UK, and the race was broadcast in over 190 territories with 40 broadcasters worldwide, either live or through highlights coverage.

The Tour de Yorkshire and ASO also ran an open sportive that followed a similar course to Stage 4 of the pro event from Halifax to Leeds, which attracted 4,500 participants.