Advertisement

Sign up for our newsletter

Advertisement

Van Avermaet and CCC set to ride Giant from 2019 as AG2R La Mondiale hunt for new bike sponsor

Joe Robinson
6 Sep 2018

The bike brand merry-go-round continues as CCC, Dimension Data and Sunweb all get new bike sponsors

Greg Van Avermaet and the new CCC WorldTour team that will assume the place of BMC Racing will ride on Giant bikes from the 2019 season. This move sees the Taiwanese bike brand move away from their sponsorship with Team Sunweb after four years, according to reports in the Belgian press.

Newspaper Het Nieuwsblad reported that Giant would be moving across from the German team to support Van Avermaet and the Polish team that will take the step up from ProContinental level to merge with some of the BMC Racing team.

Swiss bike brand BMC announced that it would no longer act as primary sponsor for its eponymous WorldTour team instead, moving across to Dimension Data to act solely as bike sponsors.

This left the team searching for a new primary sponsor and bike brand until July, in which Polish shoe company CCC announced it would advance its sponsorship of its second division team in order to merge with the remaining riders and staff of the disbanding BMC Racing team.

This left them without a bike sponsor however it now looks as if Giant will move across as of the 2019 season.

Joining Giant in this move away from Team Sunweb will be Simon Geschke and Laurens Ten Dam, two of the team's most experienced riders. They will both ride for CCC in 2019. They will be joined by a whole host of riders signing for the new team for the 2019 season in order to replace the likes of Rohan Dennis, Richie Porte and Tejay Van Garderen who all depart.

As for Team Sunweb, it looks like they will complete the bike merry-go-round by taking on Cervelo as bike sponsor, with the Canadian brand leaving its partnership with Dimension Data.

Additionally, to this game of bike brand chess, French WorldTour team AG2R La Mondiale will also be on the hunt for new bikes as their two-year deal with Factor looks to come to an end. Rumour suggests that the British-brand are looking to position its bikes as higher end and are unhappy with how the team of Romain Bardet have treated the bike.