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Advertisement launched to promote electric vehicles in the UK

Cyclist magazine
22 Oct 2018

New website by publisher of Cyclist magazine provides independent advice and information on electric vehicles

The publishing company behind Cyclist magazine and, Dennis, has launched a new website aimed at the growing electric car market. has been created to boost consumer confidence in electric vehicles and hybrids by providing independent advice and comprehensive information on electrified vehicles.

Part of the Dennis Automotive group, the new site aims to help with the continued growth of the electric vehicle industry.

This new website isn't just about pushing electric vehicles regardless of any downsides to such decisions. The independent advice on offer will include when not to opt for electric, but Dennis is clear that its broad mission is to inspire consumer confidence and support a segment that’s still held back by confusion and widespread misunderstanding.

‘We believe the electric vehicle market in the UK is on the cusp of a breakthrough, if only consumers can easily find the right information to help their car-purchase decision making,’ said Steve Fowler, Editor-in-chief of

‘Motorists have so far been bombarded with a confusing mix of negative stories or enthusiastic noise and hype when they really need clear, impartial, understandable information to help them make sensible choices.

‘ is designed to provide a single source for that.’

The new website has been greeted with enthusiasm by the motoring industry, including by Volkswagen.

'We’re delighted to be partnering with,’ said Glyn Butterworth, national communications manager of Volkswagen UK.

‘The team at Dennis presented their vision for the way an EV website should work and this mirrored our advocacy and enthusiasm for the electric car market.

‘As such, this strategic tie-up will really help us to reach and inform electric car considerers.’

For cyclists, especially those who ride to work in urban areas, anything that helps promote cleaner air quality through a switch to electric vehicles is a step in the right direction.

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