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Endura announces partnership with British Army Cycling Union

Daniel Ostanek
5 Dec 2018

Scottish brand to provide kit for army’s cycling teams

Scottish cycling clothing brand Endura has announced that the company will manufacture kits for the British Army Cycling Union. The partnership will cover all cycling disciplines Army Cycling participates in.

The brand will design and manufacture kits at its Livingston headquarters, providing clothing to Army Cycling, which counts over 1,000 members among its ranks.

The club counts several national champions in its number, and participates in road and endurance racing, time trials, cyclocross, BMX and both cross-country and downhill mountain biking.

'In this, the 100th anniversary of the Army Sport Control Board, it is fitting that Army Cycling, the fastest-growing sport in the Army, announces a new joint venture with Endura,' said Chairman of Army Cycling, Colonel Stuart Williams.

'Army Cycling covers all seven cycling disciplines, and moving to Endura means that all of our race teams can be clothed by one manufacturer.

'The purpose of Army Cycling is "Inspiring soldiers to cycle" and I believe that Endura will help us to achieve it,' he added.

'So thank you to Endura and I very much hope this is the beginning of a long a productive partnership.'

Endura, which also provides clothing to Spanish men’s and women’s WorldTour Movistar teams, has designed a red and black kit for Army Cycling.

A Union Jack features on the black sleeves, while a bold type ‘ARMY’ logo is emblazoned across the front of the jersey.

'I’m delighted that Army Cycling have chosen Endura to be their official kit supplier,' said David McKenzie, emergency services manager at Endura.

'The passion that Colonel Williams, Captain Simon Hale, and Sergeant Major Alan Ridler have to inspire soldiers to cycle is very clear: they want the best to have the best.'

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