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Third Sunday in January is the day you are most likely to quit New Year's resolutions

Strava reveals day you are most likely to curb fitness resolutions

Climbing in a group
Joe Robinson
3 Jan 2020

If you have made yourself a New Year's resolution, note down 19th January in the diary. That's because it is the date you are most likely to abandon those best-laid commitments.

According to popular fitness app Strava, which analysed data from 98.3 million uploaded fitness activities, ‘Quitters' Day’ is just over two weeks away, something that does not bode well for most of us.

Whether it’s the dreary weather or the enduring drain of commuting to and from work in the dark, it seems as if sticking to those health and fitness goals ends sooner rather than later.

And according to Strava’s UK manager, Gareth Mills, it is a matter of motivation that sees us fall by the wayside.

‘Millions of us around the world will start the year motivated and with the best of intentions to either get fit, or increase our activity levels,’ said Mills.

‘We know that staying motivated is the oldest and biggest problem in health and fitness and our data shows that people are most likely to give up on 2020 New Year’s fitness resolutions by Sunday 19th January this year.

‘At Strava, we believe that people keep people active which is why we connect athletes with like-minded athletes. For example, we know that those who exercise in a group record 10% more activities the month after they join a club, and that cyclists going on group rides cover twice the distance of solo rides.’

With Mills suggesting exercising in a group as a potential solution, it makes sense to look out for your local club ride or convince another friend into the wonderful world of riding a bike.

Another solution could also stem from commuting to work by bike. Not only does it dramatically improve your physical and mental health, it saves you a tonne in commuting costs too.

Especially with yesterday’s announcement that commuting costs have risen by 2.7%, another increase above inflation, which averages out at a £100 annual increase per commuter.

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