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Panini to release Tour de France sticker album

Joe Robinson
2 Apr 2019

Reports suggest the sticker album could be available outside of France

It was one of the joys of childhood. Rushing to the local corner shop after school. Spending the pocket money you had squirrelled away all week on three packs of stickers. Settling down after tea and sticking Patrick Viera and the Everton badge shiny within those four straight lines. Going into school the next day shouting 'got, got, need' as you try and swap your Harry Kewell double for a Joe Cole.

That pinnacle of childhood happiness is now set to return to us adult cycling fans this summer after the Kings of the sticker album Panini announced it is to release its first ever Tour de France sticker album.

The news was reported by French newspaper Le Journal du Dimanche, which revealed promotional posters adorned with a picture of defending champion Geraint Thomas and the Champs-Elysées from the release in Paris.

Further details of the project are expected later this month but it's expected that the Tour stickers and album won't just be available in France, which is good news for us British fans.

The sticker packs will be yellow (obviously) and printed with the logo of the race. As is customary with Panini sticker packs, each will contain five stickers.

The project is expected to be a celebration of the centenary of the Tour's famous yellow jersey, first worn by Eugène Christophe on 19th July 1919.

Having defended his race lead over a 333km mountainous stage between Nice and Grenoble, Christophe was presented with a yellow jersey by race organiser Henri Desgrange in order to make him more visible while racing.

The colour was inspired by the colour that organising newspaper l'Auto was printed on at the time.

Panini previously created the cycling-specific Sprint sticker book collection starting in the 1970s based around the professional sport as a whole, a truly nostalgic relic of the sport. After fading from memory, it was relaunched in 2009 only to taper off again.

The Italian company has also produced a Giro d'Italia sticker book for the past two editions of the race, though it seems to have been available exclusively in Italy.

Hopefully that's not the case with the Tour version, and if so Cyclist is looking forward to asking to swap our Romain Bardet double for your Stage 18 Embrun to Valloire.

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