Advertisement

Sign up for our newsletter

Advertisement

Giro Rosa to get daily hour of racing broadcast online

Trek and Voxwomen team up to ensure the Giro Rosa reaches more screens

Joe Robinson
17 Jun 2019

The broadcasting of professional women's cycling is taking a step forward as this year's Giro Rosa will see a daily hour-long broadcast of each stage aired online for free.

The Giro Rosa is the longest race in the women's WorldTour at 10 stages and will take place from Friday 5th to Sunday 14th July, coinciding with the men's Tour de France.

The global broadcast is happening thanks to a new partnership between bike manufacturer Trek and women's cycling publication Voxwomen. 

The free-to-air stream will feature daily coverage including racing highlights, post-race interviews and analysis set to be shown after the day's Tour de France stage to prevent clashing.

A step forward for women's cycling, the show will be available to watch on both Voxwomen's and Trek's website, a move that Trek's director of sports marketing Tim Vanderjeugd sees as a catalyst for growth in women's cycling.

'The time is now for more women’s cycling. The world is witnessing some of the best bike racing ever in the women’s peloton, and we feel a responsibility to provide more opportunities to watch it happen,'  said Vanderjeugd.

'Exposure is huge for cultivating the sport, and that combined with first-class athlete support is a true recipe for growth in women’s professional cycling.'

The 2019 Giro Rosa promises to be one of the most interesting races of the season.

Alongside a team and individual time-trial, the race will contain two summit finishes on the Malga Montesi and then, most notably, the Passo Gavia.

Time-trial World Champion Annemiek van Vleuten is the defending champion having dominated the 2018 race, beating Ashleigh Moolman Pasio and teammate Amanda Spratt to the pink jersey.

Read more about: