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Watch: UCI launches campaign promoting cycling for all

‘Ride and Smile’ aims to encourage all forms of cycling, for everyone

George Smith
25 Jul 2019

Fresh off the back of its consultative survey on the appeal of road cycling, the Union Cycliste Internationale (UCI) has launched a new campaign called Ride and Smile, which aims to promote cycling for all.

The announcement comes in the form of a short video - where Ride and Smile are the watchwords - in which road cycling, mountain biking, bmx and simple leisure riding are all displayed.

At the heart of the campaign is a simple message that cycling - whatever, wherever, whenever - can bring people happiness and lift their spirits, as shown in the various sequences in the video.

‘Around the world there are 2 billion people who cycle,' said UCI President David Lappartient. 'With the campaign we have launched today we are looking to encourage every cyclist to ride more and to grow cycling’s popularity on the five continents, in line with the UCI’s Agenda 2022, one of the objectives of which is to increase the appeal of our sport.

‘We know that cycling helps improve people’s quality of life, is environmentally friendly, and has a beneficial effect on their health.

'It is also an activity that brings joy to people and makes them smile, which is what the Ride and Smile campaign aims to highlight.’

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