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Endura ends Movistar sponsorship due to UCI limitations

Scottish brand reach 'dead-end' with UCI's rules on technical advancements in apparel

Joe Robinson
22 Oct 2019

Endura has pulled out of its sponsorship of Movistar blaming the UCI for the limitations it puts on technical advancements in clothing. The Scottish-based brand confirmed it would end its six-year association with the Spanish team stating that the UCI had enforced a 'dead-end' in the development of apparel designed to give improved performance.

'Why are Endura choosing to step back from the WorldTour stage?' asked the statement. 'The escalation route to the top level in road cycling sees Continental and ProContinental teams hit glass ceilings where access to higher-level races is limited and so too the WorldTour where progress in technical apparel is limited by the governing body and the prize for innovation is seeing technological advances banned.

'Endura reached a fork in the road and have chosen to avoid the developmental dead-end currently being enforced by the UCI.'

The straw that seems to have broken Endura's back was the decision by the UCI to ban the company's Surface Silicone Topography earlier in the year.

SST was an exclusive technology developed with aerodynamic expert Simon Smart which introduced 3D silicone chevrons onto Endura's Drag2Zero skinsuit to improve aerodynamic performance.

The garment was briefly used by Movistar and women's Hour Record holder Vittoria Bussi before being banned.

The brand had also previously worked with former Movistar rider Alex Dowsett to develop the Drag2Zero skinsuit for his Hour Record in 2015.

Company founder Jim McFarlane praised the brand's relationship with Movistar specifically its pride in working on the launch of a Women’s WorldTour squad for the 2018 season.

Going forward, the brand aims to continue its advanced kit development on the road and for gravel but unlikely within the professional ranks until the UCI changes its approach to apparel innovations.

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