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Stages drops the price of all its power meters

Joe Robinson
7 Jan 2020

The crank-based power meter has just got a little more affordable for the consumer

Using a power meter on your bike has just got cheaper as Stages has announced a drop in price for its entire range with immediate effect.

The company says the drop in price to the crank-based power meter is to 'help even more riders realise their own dreams', and is in part been made possible thanks to the success of the brand's indoor cycling business.

From now, a Shimano 105 single-sided power crank arm will cost £299, a significant drop from its former price of £429. The top-spec Dura-Ace double-sided power crank will now cost £939, down from £1,199.

First launched seven years ago, Stages has developed into one of the leading power meter brands in the market, even providing Team Ineos with its crank-based power meters since 2014.

Each Stages product comes with an integrated, magnet-free cadence sensor and active temperature compensation for consistent performance giving an accuracy of +/- 1.5%.

Power is relayed to your head unit, phone or smart trainer with either ANT+ and Bluetooth and runs via Gen 3 Stages electronics for enhanced signal strength, adding just 20 grams to the bike's overall weight.

Talking about the price drops, Stages vice president Pat Warner was positive about the move and how it worked towards the company's larger goals.

'Stages Power meters revolutionised the power measurement category when we launched seven years ago, making a tool once reserved for paid professionals available to any cyclist, regardless of their goals,' said Warner.

'These even more affordable prices are fueled by innovation in efficiencies at our Boulder, CO factory, innovations driven in part by the continuing robust growth of our indoor business which supplies power meter-equipped bikes to thousands of fitness clubs around the globe.

'From the start, our dream has been to let any rider train like a pro, and these new pricings will help even more riders realise their own dreams.'

Stages key model pricing:

● Shimano 105 R7000 Power L $299USD/ £299/ €299/ $549AUD
● Shimano Ultegra R8000 $349USD/ £349/ €399/ $649AUD
● Carbon BB30, GXP Road, and GXP MTB L $499USD/ £439/ €499/ $799AUD
● Shimano Ultegra R8000 Power LR $729USD/ £689/ €749/ $1199AUD
● Shimano DuraAce R9100 Power LR $999USD/ £939/ €999/ $1499AUD

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