Sign up for our newsletter

Gallery: Mads Pedersen's World Champion Trek Madone

14 Jan 2020

Words: Joe Robinson Photography: Laura Fletcher

Four days. That’s all it took for Trek to turn around Mads Pedersen’s custom Project One Madone as spoils for becoming the male road racing champion of the world. The Dane was still hanging his socks to dry from the Yorkshire rain and he was already saddling up on his spanking new rainbow machine.

The 23-year-old’s victory in Harrogate shocked the world. He wasn’t supposed to win that day. It was meant to be Mathieu van der Poel, then it was meant to be Matteo Trentin. But Pedersen had the measure of them both.

Rolling the Italian on the final kick past Betty’s tea room, as soon as he crossed the line, work had already begun at Trek’s European HQ in Waterloo, Belgium. Trek-Segafredo's technical director Matt Shriver was already on the phone to creative director Brian Lindstrom.

‘Have you got a pen?’ Shriver demanded. ‘We need World Champion artwork ASAP. Make it white, plenty of rainbows. Add a phrase on there, something inspirational. Get it done’

Lindstrom went to work on Monday morning. By Tuesday afternoon, the bike was ready. In under 48 hours, the frame had been painted, shipped to the team’s service course, built and checked.

By the Thursday, Pedersen was posing with the bike outside the team bus at the Tour de l’Eurometrepole, grinning from ear to ear. No surprise, though, he is only 23 years old and he is already officially the world’s best cyclist. He has the rainbow jersey to prove it.

'It’s so beautiful with so many details that make it so personal. I took it for a ride, the first one in my new kit, and everybody kept hitting the horn and taking pictures,’ Pedersen said of his first ride on the new bike.

Pedersen’s had a long winter of riding on this bike now. Perching it up against the cafe wall for amateurs to gawp at as he orders a latte. Letting people take a picture of it, of him with it.

Explaining to people who know nothing about cycling why he has such a cool bike.

Now he is in Australia with it, ready to start his season as World Champion. That’s where we got to see the bike, up close and personal. The sun reflecting off his giant 54-41, 10-32 gear ratio, catching the eye with its pristinely clean frame.

Thing of beauty this build. It all seems brutish - the bulky aero frame and seatpost, large chainrings and negative stem - yet quite dainty. Four days, that's all it took to build.