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Custom bike brands WyndyMilla and Spoon Customs merge

Joe Robinson
16 Jan 2020

British brands to join forces on custom carbon and steel bikes

Two of Britain's leading custom bike brands are set to become one after WyndyMlla and Spoon Customs announced they are to merge.

The move will look to bring together WyndyMilla's carbon expertise with Spoon Customs's processes of custom steel frame manufacture to produce the 'very best in made-to-measure road and adventure bikes and custom paint capabilities, further cementing their position as a growing force in the world of custom performance bicycles.'

Spoon Customs will integrate into WyndyMilla's Surrey home in a move that will combine not only the business operations of the brand but also join their work of research and development, design and engineering.

WyndyMilla's in-house paint studio will also rebrand to become an independent bike painting facility that will offer its services for both trade and the public.

There will also be change in terms of management. WyndyMilla co-founders Henry Furniss and Nasima Siddiqui will leave the business to explore new projects while the founder of Spoon Customs, Andy Carr, becomes company CEO taking over from Chris Houghton who becomes a non-executive director.

Commenting on the merger, Carr spoke of the possibilities it could spell for both brands.

'Like many, I’ve been a long-term admirer of the WyndyMilla brand and products, from the active club community, to the way the team has mastered custom carbon production over the last 10 years. The brand has obvious parallels with what I set out to achieve in the Alps when I started developing the first bikes,' said Carr.

'By combining the two businesses and people within them, we will build a focused range of exciting best in class bikes, that are competitive at the highest levels of the sport, regardless of material choice.'

Image: Matt Ben Stone

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