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Shimano acquires Pioneer's power meters business

Joe Robinson
6 Feb 2020

Groupset giants purchase cycling division from Pioneer

Japanese groupset giant Shimano has expanded its power meter business with the acquisition of Pioneer's cycle division. Agreed in December of last year ahead of a transition in March, Pioneer confirmed that it had relinquished ownership of its 'pedalling monitors, cycle computers and other related products' to Shimano.

Shimano will now sell all Pioneer power meter and computer products while taking ownership of Pioneer's Cyclo-Sphere website with the eventual aim of transferring it onto Shimano's own platform.

Pioneer will not cut ties immediately as it will sell the remainder of its current stock until sold out and offer free servicing on all products still under warranty. 

In a statement, Pioneer confirmed the sale and how it should see an improvement in product.

'Pioneer will transfer the assets of these technologies and conclude its related operations. Sales by Pioneer of pedalling monitors, cycle computers and other related products will cease by the end of March 2020,' the statement said.

'The transfer of the Cycle Sports technology to Shimano will incorporate Pioneer’s strength in electronics and IT technologies, enhancing the functions of products and services and achieving the aspiration of Pioneer to contribute to a wider range of customers.'

The first Pioneer power system was introduced in 2013 and has routinely been designed to fit on Shimano cranksets. 

This purchase will certainly improve and expand Shimano's reach in the power meter market. Currently, the Japanese brand only produces double-sided Dura-Ace crankset power meters, which are quite costly. Pioneer already offers a dual-sided Ultegra power meter, which is cheaper, as well a single-sided alternative too.

Pioneer also produces its own cycling computer, the SGX-CA600, which suggests a return of Shimano to this particular segment of the cycling market.

On a wider note, Shimano's purchase of Pioneer also continues the tapering trend of the cycling business of late.

In 2019, American GPS and indoor training experts Wahoo expanded by buying training workout programme Sufferfest and pedal manufacturer Speedplay. Meanwhile, rival GPS brand Garmin also completed the purchase of indoor training system manufacturer Tacx.

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