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Ford releases new 'emoji' jacket to 'ease tensions' between cyclists and drivers

Joe Robinson
10 Feb 2020

Prototype jacket will be able to express feelings of cyclist to other road users

Car giant Ford has manufactured a prototype jacket for cyclists that can display a series of emojis to 'ease tensions' between cyclists and drivers.

Ford argued that increased traffic and varying vehicles are now 'vying for space' and that this building of tension means 'that tempers are lost, and conflicts arise as our ability to communicate is locked behind windscreens and inside helmets'.

The design has come as a collaboration between Ford and Designworks as part of Ford's Share the Road campaign, a push to encourage people to cycle, especially shorter journeys.

The back of the jacket will be fitted with an integrated LED panel that can be controlled via a wireless remote mounted to the handlebar. The panel will be able to display warning symbols, turning signals and a series of emojis to express the emotions of the cyclists.

Emoji expert Dr Neil Cohn explained that emojis are now part and parcel of modern life and that their concise nature can help to purvey a necessary message in an instant.

'Whether used to convey facial expressions, humour or sarcasm, they have become integral to our ability to express ourselves and quickly,' said Dr Cohn.

'This jacket created in partnership with Ford Share the Road allows riders to express their feelings and creates an important emotional link between them and other road users.'

An emoji jacket could seem like a fad but it is part of a few further initiatives from Ford that should contribute towards safer roads for cyclists.

An initiative we like the look of is 'WheelSwap' which is a virtual reality experience that allows drivers to see what tackling the road can be like for a cyclist.

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