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Indoor training platform RGT goes completely free in response to coronavirus

Jack Elton-Walters
19 Mar 2020

Zwift rival looking to capture the growing market of people choosing - or being forced by circumstance - to do their cycle training indoors

In the expectation of more people switching to indoor training for the foreseeable future - something that's already the case for many in places such as France, Italy and Spain - virtual training and racing platform RGT Cycling has made all of its premium features available for free to all users.

The move has been explicitly attributed to the coronavirus global pandemic, going further than many companies who have shied away from attaching themselves to the news while subtly highlighting how their products and services might be useful for those stuck at home.

Usually costing £12.99, workouts, organising events and creating roads are the key features that will be available to all RGT users free of charge. This is to 'allow all riders the opportunity to benefit from RGT Cycling’s global indoor cycling simulator, stay active, ride with others and explore iconic cycling roads during these unprecedented and challenging times,' the brand explained.

The decision to allow cost-free access to the whole platform came about 'in response to the developing situation around COVID-19, [after] British Cycling suspended all sanctioned cycling activities and suggested restrictions on club riding.'

These moves from the UK governing body followed the directives of central governments in many European countries banning recreational cycling outdoors. Other nations, perhaps soon including the UK and Ireland, are expected to follow this trend.

'RGT was created to empower all cyclists to ride inside in the same way they ride outside,' said Alex Serban, founder and CEO.  'As the impact of COVID-19 is felt around the world, this mission has become more important than ever and after watching inspiring communities come together to support each other, our need to do everything we can to help became obvious.

'At a time when focusing on profit would be easy, this removal of restrictions will provide free access for all and, we hope, offer some support to the cycling community’.

He went on to add, ‘I really hope that this initiative sets a precedent for others to join our #rideitout movement. We are already in discussions with many of our friends and partners in the cycling industry to encourage and enable them to do more to help the global cycling community at this time’.

How to sign-up and get riding with RGT Cycling

To access RGT Cycling for free, download the app and register for the free subscription. Users can access the premium features by sending an empty email to rideitout@rgtcycling.com from the same email account they used to register for RGT.

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Even free rides have a cost for someone

RGT Cycling, a recent start-up, is 'bearing all the costs of this initiative for the good of cyclists worldwide,' it says. Anyone wanting to contribute can choose to pledge their support by subscribing to the premium features in the usual way.

The brand is also looking to the wider industry for involvement and financial support. 'We encourage cycling brands and our colleagues in the industry to get involved by sponsoring servers, roads or events or by simply pledging their support to the #rideitout movement by contacting RGT at jamesv@rgtcycling.com.'

For further information about RGT Cycling, visit www.rgtcycling.com