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Bigla-Katusha women's team saved by deal with French fashion brand

Jack Elton-Walters
17 Jun 2020

Independent French fashion house Paule Ka take over sponsorship next month and will support the team until December 2024

Facing an uncertain future, the Bigla-Katusha women's team have now secured their place in the professional ranks thanks to new sponsor Paule Ka. The independent French fashion house will take over lead sponsorship of the team from 1st July, with a commitment currently set to last until December 2024.

As a result of the new sponsor, and with it a clearer picture of how the next few seasons might go, the team will seek WorldTour status from 2021 onwards.

Before the 2020 season was suspended due to the coronavirus pandemic, Bigla-Katusha had already recorded four victories and 18 top-10 finishes.

'We look forward to rewarding the trust and enthusiasm of Paule Ka, by not only continuing these formidable results, but also by embracing the daring and exciting racing style for which we have become renowned in the peloton,' the team said in a statement announcing the new sponsor.

'We are happy to support the team and its talented women in their pursuit of athletic achievements,' said Paule Ka's owner, Matthias Thoma.

'Paule Ka, as a timeless yet modern brand, matches the Équipe’s continuity and dynamism as a competitor in the peloton.'

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