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The Rapha 'Women's 100' returns for eighth year with Invisible Peloton

Joe Robinson
14 Jul 2020

While we may not be able to ride together, Rapha 'Women's 100' campaign looks to show we are never alone

The Rapha 'Women's 100' campaign is set to return for the eighth year, asking female cyclists across the world to come together as part of the 'Invisible Peloton'.

The campaign calls for all women cyclists to ride 100km, with this year's event taking place on 6th September, however the focus has changed slightly for 2020 considering the current world situation.

The clothing brand has called upon the services of Cyclist freelancer writer, author and ultra-endurance cyclist Emily Chappell to introduce a concept that she uses to inspire her on the most gruelling days in the saddle, the 'Invisible Peloton'.

Chappell describes this concept as 'the group of friends, family or fellow cyclists, past and present, real and fictitious, that we reach out to to get us through our hardest miles on the bike.'

'She explained further, 'The Invisible Peloton was born of that desperation you feel when you reach the bottom of the tank, realise you still have much further to go, and start frantically grasping at anything that might possibly keep you going just a bit longer.

'You don’t have any strength left of your own, so you start borrowing other people’s.'

Chappell will also be joined by four fellow women who help to champion diversity and inclusion within cycling and by also using the power of cycling: Paralympian Kadeena Cox (above), author Jools Walker, Shuhena Islam and Lyndsey Fraine.

Rapha has partnered with Strava for the campaign in order for you to measure the 100km ride on 6th September while also running workshops on Zwift to help you prepare pre-event. Rapha is also offering route guidance and recommendations on its own website.

Furthermore, group rides will be run from Rapha clubhouses where possible depending on social distancing lockdown restrictions.

Being a clothing brand, Rapha has also released a new clothing line to celebrate the 'Women's 100' campaign that has been designed to 'symbolise the strong sense of community which defines the Women’s 100 from the bold, exploded W logo to the gradient colour fill comprised of repeated 100 motifs.'

Within the collection, there will be two jerseys, the Pro Team Aero and Core, a set of Core bibshorts and a set of socks and a cap to complete the look. The entire collection can be found on Rapha here.

Furthermore, German bike brand Canyon has got in on celebrations by releasing a special edition Canyon Endurace WMN bike in the same colourway.

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