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Movistar to wear special 'rainbow jersey' at Strade Bianche

Joe Robinson
21 Jul 2020

One-off jersey was designed by a fan and will raise money for coronavirus relief efforts

Movistar's men's and women's teams will wear a new limited edition jersey for the return of the World Tour at Strade Bianche on 1st August. The jersey has been designed by a fan and will be auctioned off for coronavirus relief.

Earlier in the year, when racing was first postponed, the Spanish WorldTour team partnered with sponsor Telefonica and kit manufacturer Ale, and asked fans to design a special jersey that would be worn as a one-off when racing eventually returned.

After a catalogue of submissions, this rainbow-inspired design by Italian artist Loris Gabbi was eventually settled upon in a vote and will now be worn at the white road classic in Italy in less than two weeks' time.

The technicoloured design will also be printed onto the team's gloves and their helmets, the Abus StormChaser, a new design from the German brand.

Both the men's and women's teams will race in the special jersey, with 10 of the jerseys then set to be put up for auction with all proceeds going towards to the Spanish Red Cross and its work towards helping with coronavirus relief efforts.

I quite like the limited-edition look Movistar will be rocking at Strade Bianche come August. The acid-wash feel is very Grateful Dead and is as trippy as the team's mindbogglingly brilliant Grand Tour tactics.  

However, if my name was Mads Pedersen or Annemiek van Vleuten, I would be calling for a steward's enquiry because after doing all the hard graft in Yorkshire last September to win the World Championships, I would not be best pleased with what is effectively another set of rainbow jerseys joining the peloton.

Yes, I get that Movistar have designed this kit to raise money for an excellent course, but some designs are just sacred, right? Either way, it is all for a good cause and the jerseys have been given the green light by the UCI.

Oh, and if you fancy owning one of these jerseys, you can get the auction information from Movistar here.