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AG2R La Mondiale to become AG2R Citroën for 2021

Joe Robinson
30 Jul 2020

French car manufacturer announced as new co-sponsor of team

AG2R La Mondiale are to become AG2R Citroën from January as the French car brand becomes co-sponsor of the French WorldTour team.

The new partnership was announced on Thursday afternoon and will see the car giant continue a long history of French automobile manufacturers sponsoring cycling teams.

While no information on the length of the sponsorship has been given, the team heralded the new agreement as 'a new chapter in the history of the team'.

AG2R confirmed that more details will be announced on 28th August in an 'exceptional press conference organized by the cycling team'.

The team, headed by Vincent Lavenu, is one of the oldest in the professional peloton having formed in 1992. Insurance firm AG2R came on board as backers in 1997 and will retain its named position beyond 2020, too.

Citroën, however, will join the insurance firm not only in the name of the team but on its jerseys, too.

It also completes a hattrick of major car manufacturers involving themselves in professional cycling after the long-term presence of both Peugeot and Renault during the 20th century.

This may be Citroën's first foray into cycling, but it is no stranger to the world of sport, having financially backed other sports such as football, notably Paris Saint-Germain until 2017.

It is also the second car manufacturer to announce its involvement in the sport of cycling in a week as it was confirmed that Team Ineos would be renamed Ineos Grenadier for the Tour de France to promote the firm's new 4x4 SUV.

Like the promotion of the 4x4 Ineos Grenadier SUV in the professional peloton, it could be seen as disappointing that yet another car manufacturer is to be promoted within the professional cycling peloton.

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