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Colnago is selling a special Tour de France V3RS bike for £30k

Joe Robinson
13 Oct 2020

Each bike will come with a gold plaque and signed letter from Ernesto Colnago and Tadej Pogacar

This year, for the first time in his 66-year career, Ernesto Colnago saw one of his bikes win the Tour de France

Young Tadej Pogacar snatched the most dramatic Tour de France victory since 1989 to see legendary Italian bike manufacturer Ernesto complete his palmares of all the biggest road races by claiming the biggest of them all.

And to celebrate what is undeniably a huge achievement for Ernesto and his team, he is letting us amateurs experience a taste of what it is like to win the maillot jaune.

That is because the brand is releasing a limited edition run of yellow and white jersey-themed – because do not forget Pogacar won both the yellow jersey and the white jersey for the young riders' classification – Colnago V3RS UAE Team Emirates replica bikes.

However, there is a twist. If you want to own one, you will have to pay $30,000 for the privilege or $20,000 for the white alternative. That's right, Colnago is selling these special yellow bikes for what is effectively almost three times their usual price of £9,499 (approx $12,389).

As explained by Colnago, each bike 'will live forever as a memento of the passion for cycling, joy of victory and commitment to perfection'.

The bike will come specced out to the max, do not be mistaken. Colnago will fit the bike with a full Campagnolo Super Record EPS groupset and matching Campagnolo Bora WTO 33 wheels, finished with Colnago's own finishing kit.

You will also receive a 'luxurious case' stuffed with a commemorative yellow jersey and cap as well as 'signed letters from Ernesto Colnago and Tadej Pogačar telling what this victory means to them'.

If you are interested all you have to do is visit the Colnago website and share your details for them to contact you on.

Oh, and if you're yet to be convinced, each bike will be fitted with a pure gold plaque signed by Ernesto himself. So with that, we think it could just be worth it.