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AG2R Citroën Team reveal major kit redesign for 2021

Will Strickson
17 Dec 2020

The French WorldTour outfit have overhauled their look with a new white jersey alongside the iconic brown bibshorts

AG2R Citroën have unveiled their new kit for the 2021 season, marking a departure from the blue, white and brown we've come to know and love.

Marking the team's first name change since 2008, with car manufacturer Citroen signing on as a title sponsor until 2025, Vincent Lavenu's side have overhauled their look.

Thankfully it's more Picasso than Berlingo and we'll still have no qualms placing this in the upper echelons of our 2021 kit league table. 

Ditching the bold blue of insurance company AG2R La Mondiale seen climbing the Tour de France podiums on the back of Romain Bardet, the now Bardet-less team will sport white jerseys with enormous red and brown lettering on the front and back.

Fear not, though, the brown shorts remain and they're as beautiful as ever featuring new sponsor logos.

2021 sees the outfit swapping to BMC bikes after spending two years riding Eddy Merckx with the Swiss brand also providing the bikes for Qhubeka-Assos.

There's also been a bit of a personnel overhaul for this season, with big names including Bardet, Alexis Vuillermoz and Brit Harry Tanfield departing to make way for Grand Tour stage winners in Bob Jungels, Lilian Calmejane and Ben O'Connor as well as Classics king Greg van Avermaet.

General manager Vincent Lavenu said of the new design: 'Our graphic identity evolves but our core identity does not change. We can't wait to see our riders start racing wearing their new AG2R Citroen Team kits.'

While Citroen's director of marketing and communications Laurent Barria said: 'This team shares our values of audacity, performance, exemplarity and proximity to the public and all cycling enthusiasts.

'The revelation of the new identity of the AG2R Citroen Team and its jersey is a founding act in our collaboration. Its graphic design and bold typographic choices perfectly illustrate our ambition in this partnership that we imagine to be promising on the roads of major international events.'

The announcement also revealed the team's Citroen C5 Aircross cars and here's hoping the squad's revitalisation will add some C4 to the WorldTour this year.