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Remco Evenepoel signs with Pizza Hut

Joe Robinson
9 Mar 2021

Belgian superstar becomes the biggest name to sign with pizza chain since Mikhail Gorbachev

Fast-food chain Pizza Hut has made its biggest signing since the final leader of the Soviet Union Mikhail Gorbachev sat down for a Chicken Supreme in 1997.

Cycling wunderkind Remco Evenpoel has agreed a five-year deal to become the restaurant chain's newest ambassador in his native Belgium in what it calls a 'tasty collaboration'. 

In a press release, in which the wildest claim was that it is Belgium's tastiest pizza chain, Pizza Hut stated that the new 'ambassadorship with the young cycling god' would help it appeal to all Belgians as a brand that helps promote a 'balanced lifestyle with moments of relaxation and enjoyment'. 

The deal will see the Deceuninck-QuickStep rider promote the brand across social media while also appearing in television adverts, just like Mr Gorbachev. 

In the release, Evenepoel was pictured with a few pizza boxes and a beaming smile, most likely ecstatic that he will be entitled to free pizza whenever he wants for the next five years.

'As a top athlete I have longer periods of focus and discipline, which requires a lot of effort,' Evenpoel said.

'And of course I have to pay attention to what I eat. But I also need relaxation and good food. Then I dare to order a pizza from Pizza Hut.'

If we had to hazard a guess, we'd have Remco down as a stuffed crust pepperoni kind of guy. Although with the 21-year-old set to make his Giro d'Italia debut in May, our fingers are crossed he will have the opportunity to sample some better pizza then.

Awkwardly posing with products from sponsors also feels like a right of stardom passage for QuickStep riders too. I mean who can forget the yearly Latexco pillow fights? Or Tom Boonen in a bathtub of baked beans? It's standard practice for Patrick Lefevere's men.

Oh, and just to make you feel old, by the time Remco's five-year Pizza Hut deal expires, he will have only just turned 26 years old.