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Charity jersey and eye-catching bike raising awareness of invisible illnesses

Will Strickson
22 Apr 2021

Profits from sales of the jersey, a collaboration between Kyte, Kyle Platts and Rhubarbara, will go to Crohn's & Colitis UK and Mind

Invisible illnesses account for 96% of all disabilities. Both physical and mental illnesses that can't be seen often lead to further struggles with stigma and shame.

For years Sam Gray hid his symptoms from loved ones and doctors until a life-saving hospitalisation led to him being diagnosed with Crohn's Disease in 2020.

He turned to cycling to help his recovery and has been documenting the journey via his Instagram @Rhubarbara, which celebrates his incredibly visible Ribble road bike.

In sharing his story, Gray hopes to create a safe space for others to open up about what they're going through and break the stigma.

Buy the jersey now at

As he prepares to ride his first century in July, just a year on from his diagnosis, he's now hoping to raise money for charities that helped him when he needed it.

Together with cycling clothing brand Kyte and illustrator Kyle Platts, Gray has come up with a very visible cycling jersey to further raise awareness of all invisible illnesses, with the profits going to Crohn's & Colitis UK and Mind.

While most charity jerseys are covered in big logos and rarely worn after the event, this more subtle but definitely not subtle piece will help both your style and contribute to very worthy causes.

For more information on Crohn's & Colitis UK, visit and for more information on Mind, visit

Buy the jersey now at

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