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Sonnet launches with steel frames and unique batch production process

Joseph Delves
2 Feb 2017

Classic looking bikes from a brand new company

Pulling together designers and makers from across Europe and America, Sonnet aims to provide beautifully made bicycles at competitive prices. Initially offering a single road or track frame made of Columbus SL Niobium/Spirit steel both are available in 1cm increments for a tailored fit.

Based in Hackney, London, what sets Sonnet apart from many existing brands is its unique ordering and production line process. By using a monthly, batch order process the brand is able to only produce the exact number of bicycles required. This limits its liability, reduces overheads and allows them to pass the savings onto its customers.

Once customers have reserved a slot on the monthly group order Sonnet aims to deliver frame sets within six weeks and bicycles within eight.

Sonnet's first frames cost £1,599 for the road and £1,449 for the track, with custom options adding an additional £50. 

Complete road builds using Campagnolo Potenza come in at £2,899, with the choice to adjust the spec, including the wheels which are built by Harry Rowland in the UK.

Not being tied down to holding quantities of existing stock also means that the company is free to bring custom designs and products to market far quicker than traditional designers.

Upcoming collaborations include a carbon disc race wheel with graphics by Sir Peter Blake, creator of the Beatles' Sgt. Pepper's Lonely Hearts Club Band cover sleeve.

The brand have also partnered charity Wheels4life. With every three bikes sold they’ll purchase a Wheels4life bicycle for someone in need in the developing world. Meaning you won’t have to feel so bad about splashing the cash. 

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